Competitive Intelligence

✍ Scribed by Chris West (auth.)

• Publisher: Palgrave Macmillan UK
• Year: 2001
• Tongue: English
• Leaves: 252
• Category: Library

✦ Table of Contents

Front Matter....Pages i-xv
Competition....Pages 1-11
Intelligence....Pages 12-23
The Development of Competitive Intelligence....Pages 24-32
Framework for Competitive Analysis....Pages 33-49
Overview of the Sources of Intelligence....Pages 50-55
Secondary Sources of Intelligence....Pages 56-73
Intelligence on the Internet....Pages 74-85
Primary Intelligence Collection Techniques....Pages 86-108
Market Research as a Source of Competitive Intelligence....Pages 109-114
Analysis — Filling the Gaps and Stretching the Data....Pages 115-122
Verifying Intelligence....Pages 123-129
Competitive Intelligence Resources....Pages 130-146
The Intelligence Briefing....Pages 147-154
Controlling the Intelligence Collection Process....Pages 155-159
Legal Factors and Ethical Guidelines....Pages 160-169
Processing and Distributing Intelligence....Pages 170-179
Measuring the Effectiveness of Competitive Intelligence....Pages 180-183
Counter-intelligence....Pages 184-214
Deception and Misinformation....Pages 215-221
Back Matter....Pages 222-236

✦ Subjects

Management; Market Research/Competitive Intelligence; Trade