๐”– Bobbio Scriptorium
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Competitive effects of informative advertising in distribution channels

โœ Scribed by Jianqiang Zhang, Weijun Zhong, Shue Mei

Book ID
113074035
Publisher
Springer US
Year
2012
Tongue
English
Weight
409 KB
Volume
23
Category
Article
ISSN
0923-0645

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## Abstract If generic advertising is effective at increasing the demand for the advertised product, then there will not only be direct effects on the sponsors of the advertising, but also indirect effects on other market participants. This article addresses two such distributional issues using the