Competitive advantage and core competences

✍ Scribed by Peter Franklin

• Publisher: John Wiley and Sons
• Year: 1997
• Tongue: English
• Weight: 58 KB
• Volume: 6
• Category: Article
• ISSN: 1086-1718
• DOI: 10.1002/(sici)1099-1697(199711)6:7<371::aid-jsc328>3.0.co;2-6

✦ Synopsis

Over the last twenty years or so, there has been increasing attention to the ideas of corporate strategy' and business planning', with the consequence that most organizations practise the dark arts, and most business schools include these ideas, related techniques and models in ®nal-year degree courses, as well as in MBAs.

Arguably the popularity of strategy owes much to the idea that strategy and planning deal with the future, and that with just a little technique, and just a little forecasting, it is possible to predict and steal the future.