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Competition Models of Strategic Alliances

✍ Scribed by Zhang, Anming

Book ID
121887267
Publisher
Elsevier Science
Year
2005
Tongue
English
Weight
216 KB
Volume
13
Category
Article
ISSN
0739-8859

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## Developing a contingency model based on an airline industry experience The airline industry involves unusual and complex strategic alliances which make use of a wide range of contractual arrangements. The proposed alliance between British Airways PLC (BA) and American Airlines (AA) in 1997 was