✦ LIBER ✦

Competing through service: Insights from service-dominant logic

✍ Scribed by Robert F. Lusch; Stephen L. Vargo; Matthew O’Brien

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Dynamics of value propositions: insights

✍ Kowalkowski, Christian 📂 Article 📅 2011 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 107 KB

Service dominant logic

✍ Kasouf, Chickery J.; Darroch, Jenny; Hultman, Claes M.; Miles, Morgan P. 📂 Article 📅 2009 🏛 Emerald (MCB UP ) 🌐 English ⚖ 83 KB

Theorizing about resource integration th

✍ Peters, L. D.; Lobler, H.; Brodie, R. J.; Breidbach, C. F.; Hollebeek, L. D.; Sm 📂 Article 📅 2014 🏛 SAGE Publications 🌐 English ⚖ 226 KB

Branding in B2B markets: insights from t

✍ Ballantyne, David; Aitken, Robert 📂 Article 📅 2007 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 125 KB

Inversions of service-dominant logic

✍ Vargo, Stephen L. (author);Lusch, Robert F. (author) 📂 Article 📅 2014 🏛 SAGE Publications Ltd 🌐 English ⚖ 179 KB

Inversions of service-dominant logic

✍ Vargo, Stephen L. (author);Lusch, Robert F. (author) 📂 Article 📅 2014 🏛 SAGE Publications Ltd 🌐 English ⚖ 179 KB