𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Communication contexts of fundraising

✍ Scribed by Dianne A. Brebmer; J. D. Ragsdale


Book ID
104524903
Publisher
John Wiley and Sons
Year
1995
Weight
593 KB
Volume
1995
Category
Article
ISSN
1072-172X

No coin nor oath required. For personal study only.

✦ Synopsis


Abstract

Communication is the lifeblood of fundraising. To examine communication, fundraisers need to understand the basic ways in which scholars approach the subject.


πŸ“œ SIMILAR VOLUMES


Quality communication in achieving fundr
✍ J. D. Ragsdale πŸ“‚ Article πŸ“… 1995 πŸ› John Wiley and Sons βš– 736 KB

## Abstract Interpersonal communicationβ€”essential to fundraisingβ€”requires relational skills not usually associated with other types of communication. An understanding of relational communication skills can help fundraisers achieve greater success.

Community fundraising 2.0β€”the future of
✍ Bryan Miller πŸ“‚ Article πŸ“… 2009 πŸ› John Wiley and Sons 🌐 English βš– 162 KB

## Abstract Over recent years, individual donor fundraisers worldwide have seen the beginnings of a dramatic shift in the way that consumers react to mass fundraising communications, resulting in many of the β€˜interruptive’ direct marketing approaches on which individual donor fundraising programmes