Commercialization of Innovative Technologies (Bringing Good Ideas to the Marketplace) || Tracking Technology

✍ Scribed by Touhill, C. Joseph; Touhill, Gregory J.; O'riordan, Thomas A.

• Publisher: John Wiley & Sons, Inc.
• Year: 2010
• Tongue: English
• Weight: 535 KB
• Edition: 1
• Category: Article
• ISBN: 047023007X
• DOI: 10.1002/9780470925362.ch15

✦ Synopsis

The commercialization process is not over when an innovative product is sold. To the contrary, if we make a sale and then walk away, our days as entrepreneurs are numbered. In this chapter and those that follow, we deal with tasks that are very important to the long-term success of good innovation teams after the sale is made.

15.1 THE TECHNOLOGY CORRECTLY MAKE CERTAIN THE BUYER IS APPLYING

Uncle Gene is a very intelligent man with great energy, an inquiring mind, and a depth of common-sense that's so awesome, it's scary. He decided to buy his first personal computer when he was 77 years old. He had never used a PC before. Purchased when he called a telephone number he saw in a newspaper advertisement, the PC arrived with only rudimentary instructions, and all in-depth user manuals were on disks and the hard drive. In his opinion, after trying to use the computer for a couple of years, the company that sold him the computer' should be subjected to high-level carpet bombing along with their foreign-based technical support staff. He 'It is a well-known and highly respected company.