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Comment on the proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects

✍ Scribed by Tom J. M. Wilms

Publisher: John Wiley and Sons
Year: 2005
Tongue: English
Weight: 43 KB
Volume: 21
Category: Article
ISSN: 1524-1904
DOI: 10.1002/asmb.579

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## Rejoinder for The proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects I would like to express my appreciation to the editors for initiating this special issue, and to the two practitioners that have reacted to my article. The practitioners are