✦ LIBER ✦

Comment on the proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects

✍ Scribed by Eijte W. Foekens

Publisher: John Wiley and Sons
Year: 2005
Tongue: English
Weight: 46 KB
Volume: 21
Category: Article
ISSN: 1524-1904
DOI: 10.1002/asmb.578

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Comment on the proper interpretation of

Comment on the proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects

✍ Tom J. M. Wilms 📂 Article 📅 2005 🏛 John Wiley and Sons 🌐 English ⚖ 43 KB 👁 1 views

The proper interpretation of sales promo

The proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects

✍ Harald J. van Heerde 📂 Article 📅 2005 🏛 John Wiley and Sons 🌐 English ⚖ 85 KB

Rejoinder for the proper interpretation

Rejoinder for the proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects

✍ Harald J. van Heerde 📂 Article 📅 2005 🏛 John Wiley and Sons 🌐 English ⚖ 51 KB

## Rejoinder for The proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects I would like to express my appreciation to the editors for initiating this special issue, and to the two practitioners that have reacted to my article. The practitioners are