Cognitive Style and Personal Involvement as Explicators of Innovative Purchasing of ″Healthy″ Food Brands

✍ Scribed by Foxall, Gordon R.; Bhate, Seema

• Book ID: 125518796
• Publisher: Emerald Group Publishing Limited
• Year: 1993
• Tongue: English
• Weight: 805 KB
• Volume: 27
• Category: Article
• ISSN: 0309-0566
• DOI: 10.1108/03090569310026376