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Choice Models and Customer Relationship Management

✍ Scribed by Wagner Kamakura; Carl F. Mela; Asim Ansari; Anand Bodapati; Pete Fader; Raghuram Iyengar; Prasad Naik; Scott Neslin; Baohong Sun; Peter C. Verhoef; Michel Wedel; Ron Wilcox


Book ID
106454761
Publisher
Springer US
Year
2005
Tongue
English
Weight
140 KB
Volume
16
Category
Article
ISSN
0923-0645

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## Abstract This chapter presents an approach increasingly employed by businesses to track and respond to their customers to provide better and faster services. It discusses the applicability of customer relationship management to the operations of higher education and institutional research and th