Channel Advantage, The || The bottom line: the economics of channel selection

Channel Advantage, The || The impact of

Channel Advantage, The || The impact of products on channel selection

✍ FRIEDMAN, L 📂 Article 📅 1999 🏛 Elsevier ⚖ 177 KB

Channel Advantage, The || Introduction:

Channel Advantage, The || Introduction: the competitive advantage of sales channels

✍ FRIEDMAN, L 📂 Article 📅 1999 🏛 Elsevier ⚖ 196 KB

Channel Advantage, The || Index

✍ , 📂 Article 📅 1999 🏛 Elsevier ⚖ 264 KB

Channel Advantage, The || Telechannels

✍ FRIEDMAN, L 📂 Article 📅 1999 🏛 Elsevier ⚖ 484 KB

Channel Advantage, The || Acknowledgemen

Channel Advantage, The || Acknowledgements

✍ , 📂 Article 📅 1999 🏛 Elsevier 🌐 English ⚖ 55 KB

* The first rigorous and definitive guide looking at the whole field of channel strategy* Shows you how to evaluate new channels* Uses real life case studies illustrating cutting edge channel management The Strategy of Going to Market is the first rigorous and definitive guide to look at the whole

Channel Advantage, The || Copyright

✍ , 📂 Article 📅 1999 🏛 Elsevier 🌐 English ⚖ 61 KB

* The first rigorous and definitive guide looking at the whole field of channel strategy* Shows you how to evaluate new channels* Uses real life case studies illustrating cutting edge channel management The Strategy of Going to Market is the first rigorous and definitive guide to look at the whole