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No coin nor oath required. For personal study only.
The Strategy of Going to Market is the first rigorous and definitive guide to look at the whole field of channel strategy and management with the aim of giving managers a clear and credible road map to move forward in this increasingly complex area.
It is an action plan for professionals and students written by experts who have created, implemented and evaluated successful channel strategies for companies in a range of international markets.
The book provides practical and authoritative advice on selecting, designing, optimising and integrating channels. It looks in detail at how to achieve increased market share, revenues and profits and sets all of this in the context of overall sales and marketing strategy.
The book uses real life examples to illustrate cutting edge channel management and its breadth and depth allows it to offer the busy executive a unique and complete 'go to market' strategy.
It is an essential text and reference for all serious marketing and sales professionals and students.
As the book explains, "It isn't enough to just add a Web site, hire distributors or build a call center." Companies like Dell and Charles Schwab find the right mix of sales channels.
๐ SIMILAR VOLUMES
* The first rigorous and definitive guide looking at the whole field of channel strategy* Shows you how to evaluate new channels* Uses real life case studies illustrating cutting edge channel management The Strategy of Going to Market is the first rigorous and definitive guide to look at the whole