𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Category management, product assortment, and consumer welfare

✍ Scribed by Shailendra Gajanan; Suman Basuroy; Srinath Beldona


Publisher
Springer US
Year
2007
Tongue
English
Weight
214 KB
Volume
18
Category
Article
ISSN
0923-0645

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


Modelling the effect of purchase quantit
✍ Randolph E. Bucklin; Sunil Gupta; S. Siddarth πŸ“‚ Article πŸ“… 1998 πŸ› John Wiley and Sons 🌐 English βš– 222 KB πŸ‘ 2 views

The authors develop a model to predict consumer selection of product assortment and its relationship to category purchase quantity. Brand and variety choice decisions are modelled with a nested logit. A shopper's vector of choice probabilitiesÐand hence likely assortment selectionÐdirectly depends o

The effect of a similarity versus dissim
✍ Laurette DubΓ©; Bernd H. Schmitt πŸ“‚ Article πŸ“… 1999 πŸ› John Wiley and Sons 🌐 English βš– 131 KB πŸ‘ 2 views

Results of three studies show that the effectiveness of positioning strategies based on similarity and dissimilarity vis-a `-vis other brands or with respect to the product category as a whole is moderated by the degree of familiarity of the consumer with the objects of comparison (Study 1) and by t