The authors develop a model to predict consumer selection of product assortment and its relationship to category purchase quantity. Brand and variety choice decisions are modelled with a nested logit. A shopper's vector of choice probabilitiesΓand hence likely assortment selectionΓdirectly depends o
β¦ LIBER β¦
Category management, product assortment, and consumer welfare
β Scribed by Shailendra Gajanan; Suman Basuroy; Srinath Beldona
- Publisher
- Springer US
- Year
- 2007
- Tongue
- English
- Weight
- 214 KB
- Volume
- 18
- Category
- Article
- ISSN
- 0923-0645
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