Capitalizing on brand personalities in advertising: The influence of implicit self-theories on ad appeal effectiveness

✍ Scribed by Park, Ji Kyung; John, Deborah Roedder

• Book ID: 119291935
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 271 KB
• Volume: 22
• Category: Article
• ISSN: 1057-7408
• DOI: 10.1016/j.jcps.2011.05.004