Can Museums be All Things to All People?: Missions, Goals, and Marketing's Role

✍ Scribed by Kotler, Neil; Kotler, Philip

• Book ID: 119993325
• Publisher: Taylor and Francis Group
• Year: 2000
• Tongue: English
• Weight: 205 KB
• Volume: 18
• Category: Article
• ISSN: 0964-7775
• DOI: 10.1080/09647770000301803