Can museums be all things to all people?: Missions, goals, and marketing's role

✍ Scribed by Neil Kotler; Philip Kotler

• Book ID: 114195233
• Publisher: Taylor and Francis Group
• Year: 2000
• Tongue: English
• Weight: 178 KB
• Volume: 18
• Category: Article
• ISSN: 0964-7775
• DOI: 10.1016/s0260-4779(00)00040-6