๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Campaign Microtargeting and the Relevance of the Televised Political Ad

โœ Scribed by Ridout, Travis N

Book ID
123611313
Publisher
Walter de Gruyter GmbH & Co. KG
Year
2009
Tongue
English
Weight
292 KB
Volume
7
Category
Article
ISSN
2194-6183

No coin nor oath required. For personal study only.

๐Ÿ“œ SIMILAR VOLUMES

THE RELEVANCE OF POLITICAL ECONOMY
THE RELEVANCE OF POLITICAL ECONOMY
โœ G. W. Daniels ๐Ÿ“‚ Article ๐Ÿ“… 1934 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 766 KB
The politics of relevance and the ITU
The politics of relevance and the ITU
โœ Jonathan Solomon ๐Ÿ“‚ Article ๐Ÿ“… 1983 ๐Ÿ› Elsevier Science ๐ŸŒ English โš– 421 KB
Television and persuasion: Effects of th
Television and persuasion: Effects of the programs between the ads
โœ L. J. Shrum ๐Ÿ“‚ Article ๐Ÿ“… 1999 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 213 KB ๐Ÿ‘ 1 views

This article examines the persuasive impact of television programs by reviewing cross-disciplinary research findings on television effects. Additionally, extensive discussion is given to articulating a model of the cognitive processes that underlie television program effects, and recent evidence is