๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Campaign Microtargeting and the Relevance of the Televised Political Ad

โœ Scribed by Ridout, Travis N


Book ID
123611313
Publisher
Walter de Gruyter GmbH & Co. KG
Year
2009
Tongue
English
Weight
292 KB
Volume
7
Category
Article
ISSN
2194-6183

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This article examines the persuasive impact of television programs by reviewing cross-disciplinary research findings on television effects. Additionally, extensive discussion is given to articulating a model of the cognitive processes that underlie television program effects, and recent evidence is