๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Television and persuasion: Effects of the programs between the ads

โœ Scribed by L. J. Shrum

Publisher
John Wiley and Sons
Year
1999
Tongue
English
Weight
213 KB
Volume
16
Category
Article
ISSN
0742-6046

No coin nor oath required. For personal study only.

โœฆ Synopsis

This article examines the persuasive impact of television programs by reviewing cross-disciplinary research findings on television effects. Additionally, extensive discussion is given to articulating a model of the cognitive processes that underlie television program effects, and recent evidence is presented that supports this model. Discussion delineates the differences between this model and contemporary models of persuasion and argues that television consumption should be a topic of interest for marketing and consumer researchers as well as psychologists.

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