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BYPASSING BANS ON CIGARETTE ADVERTISING

✍ Scribed by Ball, Keith

Book ID
122350551
Publisher
The Lancet
Year
1983
Tongue
English
Weight
177 KB
Volume
322
Category
Article
ISSN
0140-6736

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The 1971 ban on TV and radio advertising of cigarettes offers a unique opportunity to uncover the industry response to a change in the mix of advertising. Following the ban, advertising expenditures were shifted away from TV and radio towards print media. Accounting for the impact of this event with