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Buying on the Internet: Gender Differences in On-line and Conventional Buying Motivations

โœ Scribed by Helga Dittmar; Karen Long; Rosie Meek


Book ID
111611405
Publisher
Springer US
Year
2004
Tongue
English
Weight
470 KB
Volume
50
Category
Article
ISSN
0360-0025

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Consumer buying behavior on the Internet
โœ Lohse, Gerald L. (author);Bellman, Steven (author);Johnson, Eric J. (author) ๐Ÿ“‚ Article ๐Ÿ“… 2000 ๐Ÿ› John Wiley and Sons Inc. ๐ŸŒ English โš– 249 KB ๐Ÿ‘ 2 views

Online retailing became big business in late 1998, as millions of people placed orders for holiday gifts online and retailers scrambled to upgrade their distribution networks to cope with the growth (Cyberatlas.com, 1999). Companies planning for the growth of online retailing need reliable estimates