Consumer buying behavior on the Internet
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Lohse, Gerald L. (author);Bellman, Steven (author);Johnson, Eric J. (author)
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Article
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2000
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John Wiley and Sons Inc.
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English
โ 249 KB
๐ 2 views
Online retailing became big business in late 1998, as millions of people placed orders for holiday gifts online and retailers scrambled to upgrade their distribution networks to cope with the growth (Cyberatlas.com, 1999). Companies planning for the growth of online retailing need reliable estimates