𝔖 Bobbio Scriptorium
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Business support approaches for charities and other nonprofits

✍ Scribed by David H. B. Bednall; Ian Walker; David Curl; Heather LeRoy

Publisher
John Wiley and Sons
Year
2001
Tongue
English
Weight
220 KB
Volume
6
Category
Article
ISSN
1465-4520

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

This study investigated three kinds of business support for nonprofit organisationsβ€”donations, sponsorship and coalignment deals (a commercial venture between the two partners), among a sample of major Australian corporates. Most businesses were more likely to donate to a charity if their competitors were known to do so. A similar finding was observed for the sponsorship of charities, cultural and sports organisations. Businesses expected charities to be genuine in their concern about social issues, but businesslike in their dealings with their supporter organisations. Pressures for the increased commercialisation of the relationship were observed, leading to dilemmas for the nonprofits. Copyright Β© 2001 Henry Stewart Publications

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