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Business motivation and informational needs in internationalization

✍ Scribed by Valle Santos; Teresa García

Publisher: Springer US
Year: 2011
Tongue: English
Weight: 231 KB
Volume: 9
Category: Article
ISSN: 1570-7385
DOI: 10.1007/s10843-011-0077-y

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## Abstract This paper proposes that dominant theories of human motivation rest on the notion of salient unmet needs. Motivational theories, represented by biological instinct theories (__thesis__) and social cognitive theories (__antithesis__), are now showing signs of __synthesis__ within the dom