Business Development: Customer-oriented Business Development for successful companies

✍ Scribed by Andreas Kohne

• Publisher: Springer Fachmedien Wiesbaden;Springer Vieweg
• Year: 2019
• Tongue: English
• Leaves: 116
• Edition: 1st ed.
• Category: Library

✦ Synopsis

The book provides a compact overview of the increasingly important topic of Business Development (BD). The author not only describes the role of the Business Development Manager and its tasks, but also shows how Business Development can be integrated organizationally into a company. In addition, a prototypical Business Development Process is presented in concrete terms and explained using a case study. The book shows why enterprises fail, deals with new creative techniques such as Hackthons and dedicates itself more comprehensively than so far to the topic of communication in the course of changes.The book helps all, which want to introduce and/or optimize Business Development in the enterprise as responsible ones or work in the future in this range.

✦ Table of Contents

Front Matter ....Pages I-IX
Introduction (Andreas Kohne)....Pages 1-16
Business Development (Andreas Kohne)....Pages 17-50
Portfolio (Andreas Kohne)....Pages 51-61
Resources (Andreas Kohne)....Pages 63-74
Target Market (Andreas Kohne)....Pages 75-84
Market Cultivation Strategy (Andreas Kohne)....Pages 85-96
Case Study (Andreas Kohne)....Pages 97-103
In Six Steps to Business Development (Andreas Kohne)....Pages 105-107
Back Matter ....Pages 109-110

✦ Subjects

Computer Science; Computing Milieux; Information Systems and Communication Service; IT in Business; Management; Marketing; Sales/Distribution