Business Communication: Process & Product

✍ Scribed by Mary Ellen Guffey; Dana Loewy

• Publisher: Cengage Learning
• Year: 2017
• Tongue: English
• Leaves: 736
• Edition: 9th edition
• Category: Library

✦ Synopsis

Let BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 9E prepare you for success in today's digital workplace. This leading textbook and vast digital resources help you develop the communication competencies that employers value most, such as superior writing, speaking, presentation, critical thinking, and teamwork skills. Two thoroughly updated employment chapters offer tips to prepare you for a labor market that is more competitive, more mobile, and more dependent on technology than ever before. Authors Mary Ellen Guffey and Dana Loewy have interviewed practitioners as well as researched hundreds of articles and blogs to capture the latest trends, technologies, and practices for the most up-to-date advice on how to ace the job search, resumes, cover letters, interviews, and follow-up activities. Optional grammar reviews in each chapter, including a complete grammar guide in the end-of-book appendix, help you improve critical English language skills.

✦ Table of Contents

UNIT I: COMMUNICATION FOUNDATIONS.
1. Business Communication in the Digital Age.
2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills.
3. Intercultural Communication.

UNIT II: THE WRITING PROCESS.
4. Planning Business Messages.
5. Organizing and Writing Business Messages.
6. Revising Business Messages.

UNIT III: WORKPLACE COMMUNICATION.
7. Electronic Messages and Digital Media.
8. Positive Messages.
9. Negative Messages.
10. Persuasive and Sales Messages.

UNIT IV: Reports, Proposals, and Presentations.
11. Reporting in the Digital Age Workplace.
12. Informal Business Reports.
13. Proposals, Business Plans, and Formal Business Reports.
14. Business Presentations.

UNIT V: EMPLOYMENT COMMUNICATION.
15. The Job Search, Resumes, and Cover Letters in the Digital Age.
16. Interviewing and Following Up.

Appendix A: Document Format Guide.
Appendix B: Citation Format Guide.
Appendix C: Correction Symbols and Proofreading Marks.
Appendix D: Grammar and Mechanics Guide.