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Building Relationships with Business and Leisure Flyers : Perceived Loyalty and Frequent Flyer Programs

โœ Scribed by Long, Mary M.; McMellon, Charles; Clark, Sylvia D.; Schiffman, Leon G.

Book ID
115487227
Publisher
Haworth Press Inc
Year
2006
Tongue
English
Weight
631 KB
Volume
28
Category
Article
ISSN
1533-2969

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โœ Mary M. Long; Sylvia D. Clark; Leon G. Schiffman; Charles McMellon ๐Ÿ“‚ Article ๐Ÿ“… 2003 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 78 KB

## Abstract This research explores whether frequent flyer programmes somehow add to the quality of life of the frequent business traveller (defined in this study as business flyers who had flown round trip 26 or more times in the past 12 months). A questionnaire was mailed to subscribers of a newsl