✦ LIBER ✦

Building on Services' Characteristics to Develop Successful Services Brands

✍ Scribed by de Chernatony, Leslie; Segal-Horn, Susan

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The Effects of Brand Communication and S

✍ Cemal Zehir; Azize Şahin; Hakan Kitapçı; Mehtap Özşahin 📂 Article 📅 2011 🏛 Elsevier 🌐 English ⚖ 239 KB

The Effects of Brand Communication and S

✍ Cemal Zehir; Azize Şahin; Hakan Kitapçı; Mehtap Özşahin 📂 Article 📅 2011 🏛 Elsevier 🌐 English ⚖ 239 KB

Testing the role of service quality on t

✍ Alexandris, K.; Douka, S.; Papadopoulos, P.; Kaltsatou, A. 📂 Article 📅 2008 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 98 KB

Environmental services coupled to food p

✍ Kempa, Daniela 📂 Article 📅 2013 🏛 Elsevier Science 🌐 English ⚖ 833 KB

Collaboration with service users to deve

✍ Mary Beadle; Yvonne Needham; Mary Dearing 📂 Article 📅 2012 🏛 Elsevier Science 🌐 English ⚖ 137 KB

Influence of Corporate Image on Brand Ex

✍ Martínez, Eva; Pina, José M. 📂 Article 📅 2005 🏛 Taylor and Francis Group 🌐 English ⚖ 325 KB