𝔖 Bobbio Scriptorium

✦ LIBER ✦

Building brand commitment: A behavioural approach to internal brand management

✍ Scribed by Burmann, Christoph; Zeplin, Sabrina

Book ID: 127072847
Publisher: Palgrave Publishers Ltd.
Year: 2005
Tongue: English
Weight: 279 KB
Volume: 12
Category: Article
ISSN: 1350-231X
DOI: 10.1057/palgrave.bm.2540223

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