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[IEEE 2010 International Conference on Management Science and Engineering (ICMSE) - Melbourne, Australia (2010.11.24-2010.11.26)] 2010 International Conference on Management Science & Engineering 17th Annual Conference Proceedings - Consumer's attitude to brand spokesperson: A perspective of balance theory

✍ Scribed by Peng, Zou; Bo, Yu; Hong-wei, Li

Book ID: 126623363
Publisher: IEEE
Year: 2010
Weight: 87 KB
Category: Article
ISBN: 1424481163
DOI: 10.1109/ICMSE.2010.5719860

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