✦ LIBER ✦

Building and measuring employee‐based brand equity

✍ Scribed by King, Ceridwyn; Grace, Debra

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Measuring customer‐based brand equity

✍ Lassar, Walfried; Mittal, Banwari; Sharma, Arun 📂 Article 📅 1995 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 49 KB

Employee Based Brand Equity: A Third Per

✍ King, Ceridwyn; Grace, Debra 📂 Article 📅 2009 🏛 Haworth Press Inc 🌐 English ⚖ 267 KB

Service brand equity and employee brand

✍ Kimpakorn, Narumon; Tocquer, Gerard 📂 Article 📅 2010 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 180 KB

Measuring Customer-Based Restaurant Bran

✍ Kim, Woo G.; Kim, Hong-Bumm 📂 Article 📅 2004 🏛 SAGE Publications 🌐 English ⚖ 269 KB

Employee Contributions to Brand Equity

✍ Betsy DuBois Gelb and Rangarajan Deva 📂 Article 📅 2014 🏛 University of California Press 🌐 English ⚖ 254 KB

Conceptualizing, Measuring, and Managing

✍ Kevin Lane Keller 📂 Article 📅 1993 🏛 American Marketing Association 🌐 English ⚖ 861 KB