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Building a University Brand from Within: A Comparison of Coaches' Perspectives of Internal Branding

✍ Scribed by Judson, Kimberly M.; Gorchels, Linda; Aurand, Timothy W.


Book ID
127038396
Publisher
Haworth Press Inc
Year
2006
Tongue
English
Weight
643 KB
Volume
16
Category
Article
ISSN
0884-1241

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πŸ“œ SIMILAR VOLUMES


Plugs versus placements: A comparison of
✍ Michelle L. Roehm; Harper A. Roehm Jr.; Derrick S. Boone πŸ“‚ Article πŸ“… 2003 πŸ› John Wiley and Sons 🌐 English βš– 87 KB

## Abstract A study is presented that compares two forms of within‐program brand appearances: product placements and celebrity plugs. Evidence suggests that plugs may often have a retention advantage over placements. This advantage is hypothesized to arise from differences in the way plugs and plac