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Brownfield Entry in Emerging Markets

✍ Scribed by Klaus E. Meyer and Saul Estrin

Book ID
121278985
Publisher
Palgrave Publishers Ltd.
Year
2001
Tongue
English
Weight
397 KB
Volume
32
Category
Article
ISSN
0047-2506

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## Abstract This article presents a new international market entry modelβ€”the PSE model. The model comprises three interrelated components that reflect premises external and internal to the firm: __perceived barriers to entry__ (P), __strategy competence__ (S) and __entry strategy__ (E). Propositi