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“Bricks-and-mortar” vs. “clicks-and-mortar”: An equilibrium analysis

✍ Scribed by Fernando Bernstein; Jing-Sheng Song; Xiaona Zheng

Book ID
108118164
Publisher
Elsevier Science
Year
2008
Tongue
English
Weight
357 KB
Volume
187
Category
Article
ISSN
0377-2217

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## Abstract This paper reports from case study‐based research that investigates the impact of the transition from bricks‐and‐mortar to clicks‐and‐mortar businesses on the management of core internal business processes. It has two main aims: firstly, to identify the business models for the processes