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An investigation of consumers’ webstore shopping: A view of click-and-mortar company

✍ Scribed by Her-Sen Doong; Hui-Chih Wang; Gordon R. Foxall

Book ID
116557696
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
303 KB
Volume
31
Category
Article
ISSN
0268-4012

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This article presents the results of a study of older consumers in which catalog users were compared with catalog nonusers. Using a national sample of over 700 older men and women, catalog users and nonusers were compared o n an array of psychographic, activity, and media-usage variables. Difference