Breakthrough food product innovation through emotions research

✍ Scribed by David S Lundahl

• Publisher: Elsevier/Academic Press
• Year: 2012
• Tongue: English
• Leaves: 273
• Category: Library

✦ Synopsis

"Through case studies, the book lays out a practical approach for applying emotions research through the food innovation and product development process. The basic premise is that emotions are the chief motivation for why consumers sense, select, seek and share their food product experiences. With this framework, the science of consumer behavior is made operational for innovation teams. Emotions insight inspires innovation teams to create and helps guide decision making as they design sensory cues and other behavior drivers into products that make consumers want to consume"--Back cover. Read more...

Abstract:

Gives a clear answer for innovation teams seeking to increase product success rates by breaking through the clutter in an otherwise undifferentiated, commoditized marketplace. This book presents a behaviour-driven approach to innovation for the development of breakthrough food products. Read more...