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Breaks or long memory behavior: An empirical investigation

✍ Scribed by Lanouar Charfeddine; Dominique Guégan

Book ID
119347058
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
404 KB
Volume
391
Category
Article
ISSN
0378-4371

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Shopping trip behavior: An empirical inv
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✍ Barbara E. Kahn; David C. Schmittlein 📂 Article 📅 1989 🏛 Springer US 🌐 English ⚖ 799 KB

The purpose of this article is to describe shopping trip behavior empirically using shopping trip data. A better understanding of this aspect of the purchase process can assist in generating testable hypotheses as to how the shopping trip decision may influence other choice decisions.