✦ LIBER ✦

Branding Financial Services

✍ Scribed by Saunders, John; Watters, Robert

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Branding key to financial services

📂 Article 📅 2000 🏛 Elsevier Science 🌐 English ⚖ 138 KB

Segmentation and brand positioning for I

✍ Abimbola, Temi; Muhamad, Rusnah; Melewar, T.C.; Faridah Syed Alwi, Sharifah 📂 Article 📅 2012 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 161 KB

Understanding (customer‐based) brand equ

✍ Taylor, Steven A.; Hunter, Gary L.; Lindberg, Deborah L. 📂 Article 📅 2007 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 202 KB

Brand defection in a business-to-busines

✍ Svetlana Bogomolova; Jenni Romaniuk 📂 Article 📅 2009 🏛 Elsevier Science 🌐 English ⚖ 161 KB

An approach to branding services

✍ Moorthi, Y.L.R. 📂 Article 📅 2002 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 207 KB

Service branding: consumer verdicts on s

✍ Debra Grace; Aron O’Cass 📂 Article 📅 2005 🏛 Elsevier Science 🌐 English ⚖ 323 KB