Brand-Related eWOM and Its Effects on Purchase Decisions: An Empirical Study of University of Botswana Students

✍ Scribed by Themba, Godfrey; Mulala, Monica

• Book ID: 120531761
• Publisher: Canadian Center of Science and Education
• Year: 2013
• Tongue: English
• Weight: 183 KB
• Volume: 8
• Category: Article
• ISSN: 1833-3850
• DOI: 10.5539/ijbm.v8n8p31