𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Brand promotions as a lottery

✍ Scribed by Sanjay K. Dhar; Claudia González-Vallejo; Dilip Soman

Publisher
Springer US
Year
1995
Tongue
English
Weight
869 KB
Volume
6
Category
Article
ISSN
0923-0645

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

How coaching can enhance your brand as a
How coaching can enhance your brand as a manager
✍ Hunt, James M. ;Weintraub, Joseph 📂 Article 📅 2002 🏛 John Wiley and Sons 🌐 English ⚖ 72 KB

## Abstract Managers who coach their employees become known as good managers to work for, developers of talent, and achievers of business results. They also become better leaders in the process. The average manager, however, doesn't coach, believing it would take too much time or be a waste of effo

Proving cause and effect in traumatic st
Proving cause and effect in traumatic stress: The draft lottery as a natural experiment
✍ Norman Hearst; Thomas B. Newman 📂 Article 📅 1988 🏛 Springer 🌐 English ⚖ 396 KB

A dozen years after the end of U.S. involvement in the Vietnam war, considerable evidence suggests that some Vietnam veterans have suffered longterm mental health problems as a result of their experiences while in the military. Published reports began with the first descriptions of post-traumatic st

‘Branded Generics’ as a strategy to limi
‘Branded Generics’ as a strategy to limit cannibalization of pharmaceutical markets
✍ David Reiffen; Michael R. Ward 📂 Article 📅 2007 🏛 John Wiley and Sons 🌐 English ⚖ 241 KB

## Abstract This paper demonstrates how, by introducing a generic version of its previously patented product, a branded firm can influence the equilibrium in the generic segment of the market for the product. This in turn can increase the firm's profits from selling the branded version. We then use