𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Brand Knowledge Management: Growing Brand Equity

✍ Scribed by Richards, Ian; Foster, David; Morgan, Ruth


Book ID
125550136
Publisher
Emerald Group Publishing Limited
Year
1998
Tongue
English
Weight
56 KB
Volume
2
Category
Article
ISSN
1367-3270

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