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Brand Equity Management in a Multichannel, Multimedia Retail Environment

✍ Scribed by Kevin Lane Keller

Book ID: 113663178
Publisher: John Wiley and Sons
Year: 2010
Tongue: English
Weight: 353 KB
Volume: 24
Category: Article
ISSN: 1094-9968
DOI: 10.1016/j.intmar.2010.03.001

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