✦ LIBER ✦

Brand choice and varying quantity of information

✍ Scribed by W.E. Patton III

Book ID: 119080671
Publisher: Elsevier Science
Year: 1984
Tongue: English
Weight: 624 KB
Volume: 12
Category: Article
ISSN: 0148-2963
DOI: 10.1016/0148-2963(84)90039-0

No coin nor oath required. For personal study only.

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## Abstract This study explores how brand credibility and brand prestige affect brand purchase intention and empirically investigates how the combinatory mechanism of brand credibility and brand prestige materialize across multiple product categories. The proposed model of six latent constructs is