✦ LIBER ✦

Biography as a methodology for studying the history of marketing ideas

✍ Scribed by D. G. Brian Jones

Publisher: John Wiley and Sons
Year: 1998
Tongue: English
Weight: 120 KB
Volume: 15
Category: Article
ISSN: 0742-6046
DOI: 10.1002/(sici)1520-6793(199803)15:2<161::aid-mar4>3.0.co;2-a

No coin nor oath required. For personal study only.

✦ Synopsis

The process of biographical research, from selecting a subject to writing the finished biography, is described and illustrated with references to the biography of Theodore N. Beckman, a member of the marketing faculty for over 50 years at The Ohio State University. Other methodological issues and sources relevant to biographical research are also discussed.

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