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Beyond the literal: Metaphors and why they matter

โœ Scribed by Alexis Kaminsky

Publisher
John Wiley and Sons
Year
2000
Tongue
English
Weight
713 KB
Volume
2000
Category
Article
ISSN
1097-6736

No coin nor oath required. For personal study only.

โœฆ Synopsis

Abstract

As our language of evaluation changes, so do the metaphors we use to describe our work. In this chapter, the author discusses how examining metaphors in language of individuals and groups offers insight into how people frame and resolve problems.

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