✦ LIBER ✦

The Brain Audit: Why Customers Buy (And Why They Don't)

✍ Scribed by D'Souza, Sean

Publisher: BookBaby
Year: 2009
Tongue: English
Weight: 486 KB
Category: Fiction
City: Cork
ISBN: 0473213001

No coin nor oath required. For personal study only.

✦ Synopsis

The UniquenessChecklist: The Problem; Checklist: The Solution; Checklist: The Target Profile; Checklist: The Trigger; Checklist: Biggest Objection; Checklist: Testimonials; Checklist: Testimonials; Checklist: Risk Reversal; Checklist: Your Uniqueness; Epilogue; The Next Step?;Are you losing tons of potential business because you don't know how the brain works? Your customers aren't as unpredictable as you think they are. And in The Brain Audit, you'll find out exactly how customers think. And you'll get a system, a structure that you can follow. This in turn, dramatically improves your way of thinking. The Brain Aud.;Blatant Praise; Too Busy?; No Entiendo; Is the Brain a 'Conveyor Belt'?; Bag 1: The Problem; Are We Being Too Negative?; How to Isolate the Problem; Summary: The Problem; Bag 2: The Solution; Summary: The Solution; Bag 3: The Target Profile; Creating a Profile; The Profiling Journey; Case Study; Summary: The Target Profile; Pop Goes The Trigger!; Summary: The Trigger; Bag 4: The Objections; Summary: The Objections; Bag 5: The Testimonials; Summary: The Testimonial; Bag 6: The Risk Reversal; Butter Chicken Recipe; Summary: The Risk Reversal; Bag 7: The Uniqueness; Steps to The Uniqueness.

✦ Subjects

Electronic books

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