Beyond Reality: Navigating the Power of Metaverse and Its Applications (Lecture Notes in Networks and Systems)

✍ Scribed by Mostafa Al-Emran (editor), Jaber H. Ali (editor), Marco Valeri (editor), Alhamzah Alnoor (editor), Zaid Alaa Hussien (editor)

• Publisher: Springer
• Year: 2023
• Tongue: English
• Leaves: 223
• Edition: 1st ed. 2023
• Category: Library

✦ Synopsis

This book explores current research trends in the context of the Metaverse’s impact on the tourism and marketing industries while delving into some case studies on education and finance. These trends are examined through various case studies utilizing distinct analytical methods. The chapters are expected to support scholars and postgraduate students in furthering their research in this field and in recognizing prospective advancements in the applications of the Metaverse.

✦ Table of Contents

Preface
Organization
Contents
Evaluation of the Metaverse: Perspectives of Travel Agency Employees
1 Introduction
2 The Metaverse Concept
3 Metaverse and Tourism
4 Method
4.1 Research Questions
4.2 Findings
4.3 Findings of the Part One: Metaverse
4.4 Findings of the Part Two: Potential Effects of Metaverse
5 Discussion
6 Conclusion and Recommendation
6.1 Theoretical Implications
6.2 Practical Implications
References
Transitioning the Tourism Industry from the Real World to the Metaverse
1 Introduction
2 Literature Review
2.1 Metaverse: The Intersection of “Meta” and “Universe
2.2 Metaverse Tourism Ecosystem
2.3 The Contemporary Phenomenon of Tourism
2.4 Managerial Implications of Transitioning the Tourism Industry to The Metaverse
3 Discussion
4 Conclusion
References
The Impact of Management Information Systems on International Human Resource Management: Moderating Role of Metaverse Culture
1 Introduction
2 Literature Review
3 Hypotheses Development
4 Methodology
5 Data Analysis
6 Conclusion
Appendix I
References
Impact of Metaverse at Workplace: Opportunity and Challenges
1 Introduction
2 Literature Review
2.1 Work-Life Balance
2.2 Job Satisfaction
2.3 Employee Performance
3 Research Methodology
4 Result
4.1 Work-Life Balance
4.2 Job Satisfaction
4.3 Job Satisfaction
5 Conclusion
6 Recommendations for Future Research
References
Measuring the Possibility of Adopting Metaverse Technology as an Appropriate Strategy to Achieve a Sustainable Competitive Advantage
1 Introduction
2 Literature Review
2.1 Metaverse
2.2 The Development of Metaverse Technology
2.3 Importance of Metaverse
2.4 Sustainable Competitive Advantage
2.5 Metaverse and Sustainable Competitive Advantage
3 Methodology
4 Results and Analysis
5 Conclusions
References
Unveiling the Quality Perception of Productivity from the Senses of Real-Time Multisensory Social Interactions Strategies in Metaverse
1 Introduction
2 Hypothesis Development
2.1 RMSIs Strategies and Quality Perception of Productivity
2.2 Moderation Role of Life Context
2.3 Moderation Role of Habituation
3 Research Methodology
4 Data Analysis
5 Discussion
6 Conclusion
References
Factors Influencing School Teachers’ Intention to Adopt Open Virtual Educational Resources Platform in Saudi Arabia
1 Introduction
2 Literature Review
2.1 UTAUT Model
2.2 Hypotheses Development
2.3 Conceptual Framework
3 Methodology
4 Data Analysis
5 Results
6 Discussion
6.1 Theoretical Implications
6.2 Practical Implications
7 Limitations and Future Research
8 Conclusion
References
How Are Brand Activity and Purchase Behavior Affected by Digital Marketing in the Metaverse Universe?
1 Introduction
2 Literature Review
2.1 Metaverse
2.2 Opportunities of Metaverse
3 Hypothesis Development
3.1 Relationship Between Digital Marketing and Metaverse
3.2 Digital Marketing as a Mediator Variable
4 Methodology
4.1 Sample Size and Measurements
4.2 Statistical Approach
5 Results
6 Implications and Future Studies
6.1 Theoretical Implications
6.2 Practical Implications
6.3 Future Studies
7 Conclusion
Appendices: Study Scale
References
The Effect of Religion on Metaverse Marketing
1 Introduction
2 Literature Review
2.1 Religion
2.2 Religion in Marketing
2.3 Islamic Marketing
2.4 Market Share
2.5 Metaverse and Marketing
3 Methodology
4 Results
5 Discussion
6 Conclusions
7 Recommendations
References
Understanding Metaverse Adoption Strategy from Perspective of Social Presence and Support Theories: The Moderating Role of Privacy Risks
1 Introduction
2 Virtual Applications
3 Hypothesis Development
3.1 Social Presence and Adoption Metaverse Strategy
3.2 Social Support and Adoption Metaverse Strategy
3.3 The Moderating Role of Privacy Risks
4 Research Methodology
5 Data Analysis
6 Discussion
7 Conclusion
References
Employing Metaverse Technologies to Improve the Quality of the Educational Process
1 Introduction
2 Literature Review
2.1 The Concept of Metaverse Technologies in the Educational Process
2.2 Characteristics of Metaverse Technologies in the Educational Process
2.3 Indicators of Metaverse Technologies in the Educational Process
2.4 Types of Metaverse Technologies in Educational Process
2.5 The Quality of the Educational Process
2.6 Characteristics of the Educational Process Quality
3 Virtual Reality Technologies of Educational Process
4 Methodology
5 Conclusions
References
Influence of Authentic Leadership Practices on Innovative Work Behaviour in Higher Educational Institutions: A Virtual Reality Perspective
1 Introduction
2 Literature Review and Hypotheses Development
2.1 Authentic Leadership
2.2 Innovative Work Behavior
2.3 Metaverse
3 Methodology
3.1 Research Design
3.2 Sample Size
4 Data Analysis
5 Discussions and Conclusions
6 Limitations and Upcoming Studies
References
The Role of Virtual Reality Technology in Disclosing Future Information: Evidence from Iraqi Banks
1 Introduction
2 Theoretical Background
2.1 The Most Important Technologies of Virtual Reality
2.2 Hypotheses Development
3 Research Methodology and Data Analysis
4 Conclusions
References
The Effect of Marketing Mood Management in Enhancing Sustainability: Evidence from Virtual Marketing Platforms
1 Introduction
2 Literature Review and Development of Hypotheses
2.1 The Concept of Marketing Mood Management
2.2 Marketing Mood Management and Virtual Reality Platforms
2.3 The Concept of Sustainability
3 Method
4 Results
5 Discussion and Conclusion
References
Author Index