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Beyond expectations: The effect of regulatory focus on consumer satisfaction

✍ Scribed by Remi Trudel; Kyle B. Murray; June Cotte

Book ID
116568615
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
314 KB
Volume
29
Category
Article
ISSN
0167-8116

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## Abstract Research into the construct relationships that form consumer satisfaction has advanced to a stage in which moderator variables need to be examined. The present research proposes and tests confidence in expectations as a potential moderator of these relationships. A laboratory study test