β Scribed by Yoram (Jerry) Wind, Catharine Findiesen Hays
No coin nor oath required. For personal study only.
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with todayβs unprecedented speed and scope of technological change?
Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the worldβs most forward-thinking executives, innovators, and academics all grappling with todayβs unique challenges and opportunities.
This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include:
Advertising;Marketing & Sales;Business & Money;Customer Relations;Processes & Infrastructure;Business & Money
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