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Beanie Babies: A Case Study in the Engineering of a High-Involvement/Relationship Prone Brand

Book ID: 117564046
Publisher: John Wiley and Sons
Year: 2001
Tongue: English
Weight: 24 KB
Volume: 18
Category: Article
ISSN: 0737-6782
DOI: 10.1016/s0737-6782(00)00086-2

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